Tuesday 16 February 2010

"I can't be invisible. But I can kick your ass"

Whilst browsing French Connections' S/S10 range I decided to look further into the rumours of a supposed film endorsement. And to my surprise, it has turned out to be true! French Connection have produced items for men, women and children in collaboration with this years predicted hit cult film; Kick Ass.




Due for release on 2nd April 2010, this film follows an unnoticed high school student who one day simply decides that he wants to be a superhero. Despite his lack of powers. Cue lots of mayhem.

The film was directed by Matthew Vaughn - who brought us films such as Layer Cake and Stardust - and features actors such as Nicolas Cage and Christopher Mintz-Plasse (yes, McLovin from Superbad)

A sneak preview of the t-shirts shows ladies tees featuring slogans such as 'Girls Kick Ass' and 'Hit Girl' (one of the film's fiesty characters)...



(Apologies for the tags on photos, but I didn't want to wait until they were on the website until I shared them!)

Now the tees have been given the selling price of £25 a pop. And whilst this is in line with the traditional French Connection casual tee, I can't help but wonder if this is a little too high for a fad tee?

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